The credit union has adopted Reflective Loan Pricing so that we are more able to become the lender of choice for all our members by offering the best possible rate based upon individual’s credit history. The less creditworthy members benefit by qualifying for a loan with our credit union rather than borrowing from a higher cost alternative such as a finance or check cashing company. In addition, members with a good credit history can qualify for lower rate loans at N.E.W. Credit Union rather than taking their business to other institutions offering better rates to lower risk applicants. Members with poor credit can be educated as to how to position themselves better and pay lower rates while members who have maintained good credit are rewarded for their efforts. Also, these members are not subsidizing the higher risk borrowers.

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